Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Book Cover: Healthcare Marketing

Author(s): Wooldridge, B. R., & Camp, K. M.

Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.

Link: https://www.amazon.com/Healthcare-Marketing-Strategies-Creating-Experience/dp/1516514262/ref=sr_1_1?ie=UTF8&qid=1550787524&sr=8-1&keywords=healthcare+marketing+-+strategies+for+creating+value+in+the+patient+experience