Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Author(s): Wooldridge, B. R., & Camp, K. M.

Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.

Link: https://www.amazon.com/Healthcare-Marketing-Strategies-Creating-Experience/dp/1516514262/ref=sr_1_1?ie=UTF8&qid=1550787524&sr=8-1&keywords=healthcare+marketing+-+strategies+for+creating+value+in+the+patient+experience