“Guiguzi,” China’s First Treatise on Rhetoric

Author(s): Wu, H.

When Gorgias, Plato, and Aristotle were discussing and defining rhetoric in ancient Greece, many students in China, including Sun Bin, a descendent of Sun Tzu, who wrote The Art of War, were learning the techniques of persuasion from Guiguzi, “the Master of the Ghost Valley.” This pre–Qin dynasty recluse provided the basis for what is considered the earliest Chinese treatise devoted entirely to the art of persuasion.

Link: http://siupress.siu.edu/books/978-0-8093-3526-8